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Customer Behavior of Coffee Shop as a Lifestyle in Culture and Creative Industry

Journal of Social Sciences and Humanities
Vol.1 , No. 1, Publication Date: Apr. 10, 2018, Page: 68-71

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Authors

[1]	Hui-Hsin Huang, Department of Business Administration, Aletheia University, New Taipei City, Taiwan.

Abstract

There is less research to construct the mathematical model to portray or predict the behavior of customer coffee shop in culture and creative industry. Thus, this study develops a stochastic model which contains atmosphere of the coffee shop, the ideal point of customer’s expectation and the real experiment and customer’s satisfaction. The empirical data of a real coffee shop will be illustrated for parameter estimation and model validation. The results can applicate for other culture and creative industries.

Keywords

Culture and Creative Industry, Coffee Shop, Stochastic Model

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