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ISSN Print: 2472-9450 ISSN Online: 2472-9469

International Journal of Psychology and Cognitive Science

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Behavioral Study on Aesthetic Evaluation of Clothing Color Combinations

International Journal of Psychology and Cognitive Science
Vol.2 , No. 1, Publication Date: Oct. 11, 2016, Page: 1-6

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Authors

[1]	Huiqun Bai, College of Textile and Clothing Engineering, Soochow University, Suzhou, China.
[2]	Xiaofeng Jiang, National Engineering Laboratory for Modern Silk, Soochow University, Suzhou, China.

Abstract

As the element of clothing, color plays an important role since it always forms a first impression of clothing aesthetic experience and is also a key factor to affect the evaluation of consumers on clothing in fast fashion consumption environment. The aim of current study is to explore the influence of clothing color combination on the aesthetic evaluation. In this study, clothing pictures with four contrasts (30°, 60°, 90° and 120°) in hue combined in bi-color and tri-color was evaluated by 40 participants. The results indicate that the stronger the color contrast, the less beautiful the clothing it is no matter in bi-color or tri-color combinations. We also found that the scores rated for bi-color combinations are higher than those for tri-color combinations, suggesting that bi-color combinations were more beautiful compared to tri-color combinations. Furthermore, in the process of aesthetic response to clothing color combinations, the reaction times spent making a judgment for tri-color combinations were shorter than that for bi-color combinations, that is to say, the number of color combinations has an effect on the difficulty of the color aesthetic evaluation.

Keywords

Clothing, Color Combination, Aesthetic Response

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