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Vol.2 , No. 2, Publication Date: Nov. 9, 2016, Page: 13-16
| [1] | N. Viswanadham, Department of Accounting and Finance, School of Business, the University of Dodoma, Dodoma, Tanzania. |
The purpose of this study is to identify the investment patterns influencing of investors and other stockholders. This current research focuses on one element of the investment decision process namely, the identification of investors’ choice criteria and the impact of demographic variables on investor choice, period of investment and risk taking ability. The sample size was 100, which included 80 customers who had defaulted and 20 DSE staffs. The study used various methods to collect data from different respondents. These were interviews, questionnaires, and documentary evidence. The first part of the questionnaire measured demographic variables and the second part was a five point likert scale which was used to measure choice of investments, namely, equity shares, fixed income securities, property and gold. Mean and Z test were used to data analysis. The study has shown that personal attributes directly influence investment behavior and investment patterns. Moreover the study has also highlighted that income which may lead to a difference in disposable and investment income does not influence the type or period of investment.
Keywords
Investment, Income and Investment, Risk in Investments, Behavior Finance
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