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ISSN Print: 2381-117X ISSN Online: 2381-1188

International Journal of Business and Industrial Marketing

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Analyze O2O Mode in Catering Industry from the Perspective of Supply Chain

International Journal of Business and Industrial Marketing
Vol.2 , No. 6, Publication Date: Dec. 23, 2017, Page: 62-67

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Authors

[1]	Yong Xu, School of Economics and Commerce, South China University of Technology, Guangzhou, China.
[2]	Yingxin Pi, School of Economics and Commerce, South China University of Technology, Guangzhou, China.
[3]	Ni Zhu, School of Economics and Commerce, South China University of Technology, Guangzhou, China.

Abstract

With the rapid development of network technology and the fast change of business environment, the advantages of the Internet platform and disadvantages of traditional pattern in catering industry become clearer and clearer. Therefore, O2O mode in catering industry, which combines the catering industry with the Internet platform, is come up with. Both the catering industry and the e-commerce are the service industry, which has the nature of customer-oriented, however, whether the combination of them has a good development, still depends on the reasonable degree of the O2O mode in catering. By means of building model, this paper analyzes the business model to explore the problems existing in O2O mode in catering industry from the perspective of product flow, information flow and cash flow. Finally the paper provides a countermeasure of macroscopic level to optimize the O2O mode in catering industry, and I wish this paper could bring some enlightenment of systems level to related practitioners.

Keywords

Catering Industry, O2O Mode, Supply Chain, Operational Problems, Countermeasure Research

Reference

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