ISSN Print: 2381-117X  ISSN Online: 2381-1188
International Journal of Business and Industrial Marketing  
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Potentials and Marketing of Fresh African Breadfruit (Treculia africana) Seeds in Anambra State, Nigeria
International Journal of Business and Industrial Marketing
Vol.3 , No. 2, Publication Date: Feb. 27, 2018, Page: 28-33
1608 Views Since February 27, 2018, 1663 Downloads Since Feb. 27, 2018
 
 
Authors
 
[1]    

Sylvia Ifeoma Ofoedu, Department of Agricultural Economics and Extension, Chukwuemeka Odumegwu Ojukwu University (Formerly Anambra State University), Awka Main Post Office, Awka, Nigeria.

[2]    

Celestine Obi Ugwumba, Department of Agricultural Economics and Extension, Chukwuemeka Odumegwu Ojukwu University (Formerly Anambra State University), Awka Main Post Office, Awka, Nigeria.

[3]    

Sunday Angus Chidebelu, Department of Agricultural Economics and Extension, University of Nigeria, Nsukka, Nigeria.

 
Abstract
 

The need to identify the potentials of African breadfruit, increase local production of its fresh seeds, reduce importation from neighbouring States, and improve the marketers’ income informed this study. The study specifically examined the potentials, profitability, determinants of profit and constraints to marketing of fresh African breadfruit seeds. Multistage, purposive and random sampling methods were used to select 120 respondents. Pre-tested questionnaire was administered to the respondents through personal interview for data collection. Collected data were analyzed using means, marketing margin, enterprise budgeting and multiple regression. Findings indicated that African breadfruit has potentials for the creation of employment opportunities due to its diverse uses for food, firewood, feed, medicine, etc. The enterprise proved more profitable for the retailers than the wholesalers with marketing margin, mean net marketing income and net return on investment figures of 52%, 29%; N873,055, N347,068; and 5.9, 2.0 respectively. Gender, age, educational level and marketing experience exerted positive and significant effects on the marketers’ profit. Major constraints to African breadfruit seeds marketing were scarcity of fresh seeds, poor preservation and processing techniques and deforestation. Government should introduce the use of budded African breadfruit seedlings in her agro-forestry programmes; sensitize the people on deforestation, afforestation, reforestation, regulations for sustainable production, and ways of tapping the full potentials of African breadfruit for economic, commercial, industrial and health benefits.


Keywords
 

African Breadfruit, Potentials, Marketing, Profit, Anambra State, Nigeria


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