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Vol.2 , No. 2, Publication Date: Aug. 8, 2017, Page: 10-15
![](https://www.facebook.com/dialog/feed?app_id=808315475849687&link=http://www.aascit.org/journal/archive2?journalId=926%26paperId=5073&redirect_uri=http://www.aascit.org/journal/archive2?journalId=926%26paperId=5073&display=popup&name=Research Challenge for the Large Enterprises Brand Internationalization in China&description=This paper presents the meaning of the brand and brand internationalization and explores the current large-scale enterprises in China's brand management status through the "foreign brand" in China's success and it will face the most important issues in brand internationalization. And at last, we should take what kinds of strategies to solve the problems.&picture=http://www.aascit.org/aascit/decorators/img/journal/926.jpg)
| [1] | Dayong Xu, Department of Business Administration, University of Science and Technology Liaoning, Anshan, China. |
This paper presents the meaning of the brand and brand internationalization and explores the current large-scale enterprises in China's brand management status through the "foreign brand" in China's success and it will face the most important issues in brand internationalization. And at last, we should take what kinds of strategies to solve the problems.
Keywords
Brand, Brand Internationalization, Bhallenge
Reference
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