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International Journal of Business and Industrial Marketing

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Examining the Association Between Group Cohesion and Group Performance in the Co-Operative Movement

International Journal of Business and Industrial Marketing
Vol.1 , No. 2, Publication Date: May 5, 2015, Page: 26-30

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Authors

[1]	Mohd Zainal Munshid Harun, School of Business and Management, University College of Technology Sarawak, Sibu, Sarawak, Malaysia.
[2]	Othman Chin, College of Business and Accounting, University Tenaga Nasional, Muadzam Shah, Pahang, Malaysia.

Abstract

Theoretical and empirical studies on group cohesion and group performance have been focused of many scholars over the past fifty years. Most of the studied has demonstrated the significant association between group cohesion and group performance. However, not much consideration has been devoted to the fact that whether or not group cohesion would effect group performance in the context of co-operative movement. Hence, with that limitation, this study examines to which respondent’s perceptions of the association between group cohesion and group performance in co-operative movement. The results also present new viewpoints for co-operative movement where members’ strong relationship can further underwrite to the group performance. The degree of cohesiveness among members governs the success of group performance in moving toward its future direction. The study also highlighted the need for future empirical research on group cohesion and group performance in others context, which could test this association.

Keywords

Co-Operative Movement, Group Cohesion, Group Performance

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