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Vol.4 , No. 6, Publication Date: Jan. 11, 2018, Page: 82-88
&description=This study aims to analyze and evaluate the existing product/ service development process of MCI to find the strengths and weaknesses, then we will introduce some implications and recommendation to decrease MCI time to market (TTM). Molecular Modelling Approach was chosen as a model to analyze and evaluate the compositions of MCI’s offers because understanding well its components can be helpful for MCI to put right focuses on the crucial elements during innovation process. Also, Stage-gate model was chosen to offer development model for MCI because it is very adopted to telecom sector such mobile operators. Authors find that the main problems which increase the Time to Market (TTM) of MCI are unclear job description and standard deviation in offer development processes. The weak point of MCI in offer development are: offer Evaluation and Purchase and Customer Service Support. The strength points of MCI in offer development are: payment service and offer used by customer.&picture=http://www.aascit.org/aascit/decorators/img/journal/917.jpg)
| [1] | Mohsen Behdari, Department of Management & Engineering, Linköping University, Linköping, Sweden. |
| [2] | Hamidreza Radmanesh, Department of Management & Engineering, Linköping University, Linköping, Sweden. |
| [3] | Negar Rastegar, Department of Management & Engineering, Linköping University, Linköping, Sweden. |
| [4] | Nasrin Aghee, Department of Management & Engineering, Linköping University, Linköping, Sweden. |
| [5] | Mohammadreza Asadzadeh, Department of Management & Engineering, Linköping University, Linköping, Sweden. |
This study aims to analyze and evaluate the existing product/ service development process of MCI to find the strengths and weaknesses, then we will introduce some implications and recommendation to decrease MCI time to market (TTM). Molecular Modelling Approach was chosen as a model to analyze and evaluate the compositions of MCI’s offers because understanding well its components can be helpful for MCI to put right focuses on the crucial elements during innovation process. Also, Stage-gate model was chosen to offer development model for MCI because it is very adopted to telecom sector such mobile operators. Authors find that the main problems which increase the Time to Market (TTM) of MCI are unclear job description and standard deviation in offer development processes. The weak point of MCI in offer development are: offer Evaluation and Purchase and Customer Service Support. The strength points of MCI in offer development are: payment service and offer used by customer.
Keywords
Service Marketing, Service Development Process, Telecom, Mobile Operator, Mobile Communication Company of Iran
Reference
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