






Vol.1 , No. 1, Publication Date: Jul. 7, 2014, Page: 15-21
[1] | Chakib Hamadi , Department of commerce, LCGE laboratory, ENCG-Cadi Ayyad University, Marrakesh, Morocco. |
[2] | Bouchra Esslimani , Department of commerce, LCGE laboratory, ENCG-Cadi Ayyad University, Marrakesh, Morocco. |
This article attempts to Identify online trust determinants of electronic banking services. The results of the quantitative study show that these determinants include the site of the bank, the bank as institution, the customer him-self and third parties. They also show that moderating effect of the variable related to the legal framework governing e-commerce on the relationship between customer trust and trust in electronic banking services is not statistically significant.
Keywords
E-Trust, E-Banking, E-Commerce
Reference
[01] | Aladwani A.M., (2001), Online banking: a field study of driver, development challenges, and expectations; International Journal of Information Management. Vol, 21; pp. 213-225. |
[02] | Andaleeb S.S. (1995), "Dependence relations and the moderating role of trust : implications, International Journal of Research in for behavioral intentions in marketing channels," Marketing, 12 157-72 |
[03] | Chaudhuri A. et Holbrook M. B. (2001), The chain of effects from brand trust and brand Affect to Brand Performance: The Role of Brand Loyalty, Journal of Marketing, 65, 81-93. |
[04] | Chouk I.et Perrien J. (2003) Determinants of consumer trust when buying a commercial site: proposal of a preliminary conceptual framework. Research Paper No. 308, DMSP, Paris Dauphine. |
[05] | Deutsch M. (1962), Cooperation and trust: some theoretical notes, Nebraska Symposium on Motivations Proceedings, 275-320. |
[06] | Dimitriadis & Kyrezis (2008), Does trust in the bank build trust in its technology-based hannels?, |
[07] | Dubois P. L. et Vernette E. (2001), Contributions et pistes pour la recherche en E-marketing, Recherche et Applications en Marketing, 16, 3, 1-8. |
[08] | CHOUK I. (2005), Confiance et commerce électronique : un premier bilan, Centre de recherche DMSP, Université Paris dauphine. |
[09] | Mayer R., Davis J. et Schoorman F. (1995), An integrative model of organizational trust, Academy of Management Review, 20, 3, 709-734. |
[10] | Moorman C. Deshpandé R. et Zaltman G. (1992), Relationship between providers and users in market research: the dynamics of trust within and between organizations, Journal of Marketing Research, 29, 314-328. |
[11] | Morgan R. et Hunt S. (1994), The commitment-trust theory of relationship marketing, Journal of Marketing, 58, 20-38. |
[12] | Pavlou P. A. et Chellappa R. K. (2001), The role of perceived privacy and perceived security in the development of trust in electronic commerce transactions, Information System Research. |
[13] | Pavlou, P.A. (2003), Consumer acceptance of electronic commerce: Integrating trust and risk, International Journal of Electronic Commerce, 3, 101-134. |
[14] | Rempel J. K., Holmes J. G. et anna M. P. (1985), Trust in close relationships, Journal of Personality and Social Psychology, 49, 1, 95-112. |
[15] | Sirdeshmukh D. Singh J. et Sabol B. (2002), Consumer trust, value and loyalty in relational exchanges , Journal of Marketing, 66, 15-37. |
[16] | Smith J. B. et Barclay D. W. (1997), The effects of organizational differences and trust on the effectiveness of selling partner relationships, Journal of Marketing, 61, 3-21. |