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International Journal of Management Science

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The Impact of Strategic Intelligence on Firm Performance and the Mediator Role of Strategic Flexibility: An Empirical Research in Biotechnology Industry

International Journal of Management Science
Vol.1 , No. 5, Publication Date: Jan. 10, 2015, Page: 65-72

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Authors

[1]	Sabah Agha, Department of Business Administration, Faculty of Business, Petra University, Jordan, Amman.
[2]	Eyad Atwa, Regional Director, Al FAIHA/ Life technologies Business Unit, Middle East Operation, Jordan, Amman.
[3]	Shadi Kiwan, Department of Business Administration, Faculty of Business, Petra University, Jordan, Amman.

Abstract

The main objective of this paper is to investigate the impact of strategic intelligence and its dimensions of (foresight, visioning, and motivation) on firm performance, and to examine the mediating role of strategic flexibility and its dimensions of (production flexibility, marketing flexibility and competitive flexibility) on such an impact in biotechnology industry firms. The statistical package for social sciences (SPSS) program and AMOS software were used to analyze and examine the hypotheses. After executing the analysis to test hypotheses; the research concluded that there are significant positive impacts of strategic intelligence on firm performance, positive impacts of strategic intelligence, on strategic flexibility, and positive impacts of strategic intelligence on firm performance in the presence of strategic flexibility as a mediator variable.

Keywords

Visioning, Motivation, Foresight, Competition, Production Market

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