ISSN Print: 2381-1137  ISSN Online: 2381-1145
International Journal of Wireless Communications, Networking and Mobile Computing  
Manuscript Information
 
 
SMS: A New Way of Communication and Promotion
International Journal of Wireless Communications, Networking and Mobile Computing
Vol.2 , No. 2, Publication Date: Aug. 22, 2015, Page: 19-26
1404 Views Since August 22, 2015, 898 Downloads Since Aug. 22, 2015
 
 
Authors
 
[1]    

Mylona Ifigeneia, Department of Communications and Digital Media, Tei of Western Makedonia Vizandio, Thessaloniki, Greece.

 
Abstract
 

Short Message Service (SMS) seems to be a more attractive way for communication between young people. Some companies think that SMS could also be important way for advertising their products and services. The purpose of this study is to investigate the attitudes of undergraduate university students regarding the use of SMS for advertising and marketing purposes in Greece. Data was collected through open and semi-structured interviews of 40 university students. The results showed to the researcher that students use SMS for their everyday communication but they are sceptical about the use of SMS as an advertising tool even though they believe that is a promising way of advertising.


Keywords
 

Communication, Mobile Services, Mobile Telephony, Short Message Service, Sms, Advertising, Marketing


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