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Vol.4 , No. 5, Publication Date: Sep. 20, 2017, Page: 27-32
 are emerging as one of the most notable learning methods in the contemporary world, and their use has been adopted by various institutions and organizations. This study examines how corporates of the financial sector may benefit from customer e-learning programs. Its objective is to show that MOOCs are beneficial to financial organizations which can increase their customer base and profitability by using the platform in order to offer training courses for their products and services. Using content analysis method to evaluate relevant textual materials, among the key benefits identified is the efficiency of operations and cost effectiveness. Flexibility and easy customer management are also among the key benefits that can be achieved from the MOOCs. However, some challenges have been associated with the use of MOOCs, especially in the areas of learning objectives, accessibility and selection of material and content.&picture=http://www.aascit.org/aascit/decorators/img/journal/910.jpg)
| [1] | Arvanitis Spyridon, Head of Winbank Web Products Development Department, Piraeus Bank Group, Athens, Greece. |
MOOCs (Massive Open Online Courses) are emerging as one of the most notable learning methods in the contemporary world, and their use has been adopted by various institutions and organizations. This study examines how corporates of the financial sector may benefit from customer e-learning programs. Its objective is to show that MOOCs are beneficial to financial organizations which can increase their customer base and profitability by using the platform in order to offer training courses for their products and services. Using content analysis method to evaluate relevant textual materials, among the key benefits identified is the efficiency of operations and cost effectiveness. Flexibility and easy customer management are also among the key benefits that can be achieved from the MOOCs. However, some challenges have been associated with the use of MOOCs, especially in the areas of learning objectives, accessibility and selection of material and content.
Keywords
MOOCs, Financial Institutions, Corporates, Customers’ Training, Customers’ Trust, Customers’ Loyalty, Online Courses, Technology
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